The Slim Shady beat the likes of , , and in the Favorite Male Artist. He, meanwhile, knocked off fellow rappers , , and in the Favorite Hip-Hop Artist.
His hit single "Love the Way You Lie" got the most votes over 's "Airplanes", 's "California Gurls", Usher's "OMG" and 's "Telephone". Its music video is fans' favorite, pushing aside 's "Baby", Perry's "Teenage Dream", GaGa's "Telephone" and 's "Waka Waka (This Time for Africa)".
Losing twice to Eminem, Katy Perry still managed to walk home with double prizes out of her five nominations. She won Favorite Female Artist and Favorite Online Sensation. "I'll see you on tour this year, summer U.S. California Dreams tour," she told the crowd when proudly accepting the trophies on stage. On Twitter, she gushed, "Thank you SO much! I really appreciate all ur continuous love & support! Remember u have the POWER!"
The other winners included young singers and . Gomez, who performed "A Year Without Rain" that night, took home Favorite Breakout Artist with her band The Scene, while her best pal Swift was voted Favorite Country Artist. The country music cutie was presented the title by .
Usually bringing home at least one gong at similar fans-voted awards show, Bieber who got two nominations did not receive any prize at the Wednesday night event. Beside losing Favorite Music Video to Eminem, the Canadian singer also lost Favorite Breakout Artist to his rumored girlfriend Gomez.
Also honoring fans' favorites in and , the People's Choice Awards took place at the Nokia Theatre in Los Angeles, California. Serving as a host was . Also singing live that evening were and .
- FAVORITE MALE ARTIST:
- FAVORITE FEMALE ARTIST:
- FAVORITE SONG: "Love the Way You Lie" - ft.
- FAVORITE ROCK BAND:
- FAVORITE BREAKOUT ARTIST: & The Scene
- FAVORITE POP ARTIST:
- FAVORITE COUNTRY ARTIST:
- FAVORITE R&B ARTIST:
- FAVORITE HIP-HOP ARTIST:
- FAVORITE MUSIC VIDEO: "Love the Way You Lie" - ft.
- FAVORITE ONLINE SENSATION:
- FAVORITE VIRAL VIDEO STAR: "Single Ladies" Devastation